No-BS OKRs Fundamentals

Six videos. Everything you need to know about OKRs, in order.

What the No-BS OKRs Fundamentals series covers

  • What OKRs actually are — and why calling them "just goals" sells the methodology short
  • How to write a key result that measures real progress, not just effort
  • The mistakes most teams make (and why they're so easy to fall into)
  • How team OKRs connect across the organization — without devolving into a waterfall of checklists

EP 01

WTF are OKRs?

Don't know an OKR from a KPI from any other TLA? Dive into the world of Objectives and Key Results (OKRs) with our no-nonsense WTF are OKRs guide. You'll find basic words, meanings, and context about when and how OKRs are useful, and access No-BS OKR cheat-sheets not available anywhere else

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Ready to go further?

The series covers the fundamentals — the book gives you the full No-BS OKRs methodology, step by step.

Buy Direct + Get the Workbook

Buy from Sara's shop and the full workbook is yours immediately — no waiting, no separate purchase.

"Think of Sara as your friendly guide through the intimidating world of metrics-driven OKRs; she skillfully demystifies the topic with empathy and encouragement."

— Carley Thomas, Twilio

"Immediately the lightbulbs just start going off and you really get engaged in a different way of thinking."

— Cindy White, VP Ops Excellence, Pearson

What's next

You Are a Strategist

Go deeper — get the full No-BS OKRs framework

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The Connected Strategic Stack

See how OKRs connect to the rest of your strategy

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