About Sara

I help organizations move strategy out of decks and into daily action — without the progress theater.

OKR coaching and strategic facilitation for mid-market leaders who need behavior change, not another framework.

For over 16 years, I've worked with operational CEOs and their strategic operators to turn aligned plans into aligned action. My clients are typically mid-market companies ($50M–$200M revenue) where the strategy is sound but the execution keeps slipping.

Book a Q&A Call Send Me Your Questions

Sara Lobkovich relaxed on a leather couch, looking off-camera — authentic and thoughtful

Why work with an OKR expert?

2,000+ practitioners trained

300+ organizations

96% positive feedback

16+ years executive experience

OKR Master Coach

NBC-HWC Board-Certified Coach

Author You Are a Strategist

J.D. Seattle University

Methodology-first. No software dependency. No fluff.

I use OKRs as the framework, but the real work is behavioral implementation—helping leaders and teams actually change how they make decisions, set priorities, and follow through.

Outcomes

I focus on outcomes, not activities.

We don't track "completed tasks." We measure what actually changes.

Capability

I build internal capability, not dependency.

The goal is self-sufficiency. I train your people to sustain this themselves.

Honesty

I tell the truth—even when it's uncomfortable.

I'm not here to validate what you're already doing. I'm here to help you do what actually works.

See how these principles come together: Explore my methodology →

Sound familiar?

You've done the strategic planning. You've run the offsite. Everyone nodded in agreement.

Three months later, nothing has changed.

The plan made sense. The priorities were clear. But somehow the organization keeps drifting back to business as usual—fighting fires, chasing every opportunity, and wondering why the "big things" never get done.

This isn't a strategy problem. It's a behavior problem. And that's what I help fix.

Strategy that's actually useful, for people who want to do better (not just make numbers look good)

I work with:

Leaders and force multipliers who know that "grow revenue" isn't a strategy — and that financial health follows when you get the rest right.

Who are frustrated that:

Strategy seems to stop at the conference room door — heads nod in the room, but it doesn't actually change how people work.

I help them:

Make more strategic decisions, by distilling the most important information teams need to execute down to a single piece of paper
Establish a shared language for high-performance goal setting, from the CEO to the summer intern
Improve employee engagement and impact by connecting the dots on how their work matters

How I'm different:

I build strategy and goal-setting practices grounded in curiosity and learning — not shame, blame, or perfectionism
I help teams discern what needs to be "done right" from what needs to be "done curiously" — so they stop over-engineering the known and under-investing in the unknown
I replace ambiguous expectations with clear, measurable definitions of progress and success

So you can stop skipping or overthinking strategy and start getting big things done.

My clients are usually one of two people:

The CEO or Executive

You own the strategy. You've invested in alignment. But you keep watching execution stall—and you're not sure why. You're looking for someone who can diagnose the behavioral gaps, not just deliver another framework you'll forget in 90 days.

The Force Multiplier

You're the one who actually makes things work—the Chief of Staff, program manager, or strategic operator who bridges vision and reality. You're looking for someone you can confidently recommend to leadership, with tools that will make your job easier, not harder.

Beyond consulting

Speaking

Speaking & Keynotes

Keynotes, workshops, and conference sessions on OKRs, strategy execution, and leadership for your team or event.

Podcast

Thinkydoers Podcast

Conversations for strategists, introverts, and neurodivergent leaders navigating the messy middle between thinking and doing.

Media

Media Appearances

Interviews, guest posts, and speaking engagements on OKRs, strategy execution, and leadership.

Why this work matters to me

I built these frameworks because I needed them myself.

As an executive, I struggled with the gap between the strategies I helped create and the behavior that was supposed to follow. Goals that sounded clear in the boardroom fell apart in the hallways.

When I discovered OKRs—and more importantly, when I started focusing on the behavioral implementation that most OKR programs ignore—everything clicked.

Now I help other leaders close that same gap. Not with more philosophy or another software tool, but with practical systems that change how people actually work.

What clients say about working with Sara

"As impactful as her process is, she made this about us and not her process."

"Sara is a true OKR and Business professional."

"Sara is brilliant, and her approach is a gentle, deeply informed and conscientious stewardship of heuristics, frameworks, and ways of thinking and working that make strategy development — and execution — more accessible and effective."

Have questions? Send them my way.

Tell me what's going on in 2-3 sentences. I'll send you my honest take — including where to start. No pitch. No pressure. Just a real answer.

Prefer to talk? Book a free 25-minute Q&A instead.

About Sara (Press Bio)

Sara Lobkovich is an OKR expert, strategy execution consultant, and author of You Are a Strategist: Use No-BS OKRs to Get Big Things Done (BookLife Editor's Pick). She is the founder of Red Currant Collective and creator of the No-BS OKRs methodology—a behavioral approach to Objectives and Key Results that focuses on changing how organizations actually work, not just how they write goals.

Sara has trained more than 2,000 OKR practitioners across 300+ organizations worldwide, from startups to Fortune 500 divisions. She holds an OKR Master Coach certification, is a National Board-Certified Health and Wellness Coach (NBC-HWC), and earned her J.D. from Seattle University School of Law.

Sara works primarily with mid-market organizations ($50M–$200M revenue) to close the gap between strategic planning and behavior change. She is the host of the Thinkydoers Podcast and speaks regularly on OKRs, strategy execution, and neurodivergent leadership.

Based in Seattle, Washington. Available for consulting, speaking, and media inquiries.

Ready to connect?

Book a free 25-minute Q&A to talk live — or if you're not ready to meet, send me your questions and I'll send you my honest take. Either way, you'll get honest guidance.

Book a Q&A Call Send Me Your Questions