Sara's Book: OKRs and Beyond
You Are a Strategist
Use No-BS OKRs to Get Big Things Done
You have the insights and ideas to make meaningful change happen. But turning those ideas into reality? That's where things get stuck. This book shows you how to make that shift.
Buy direct and instantly receive The No-BS OKRs Workbook PDF ($27 value) free.
You know what needs to change. But it's not happening.
You've set the goals, made the case, and done the thinking. The direction was clear—to you, at least.
But weeks or months later, everything drifted back to business as usual. Fires got fought. Opportunities got chased. And the important work—the work that actually moves things forward—stayed stuck.
This isn't a strategy problem. It's a behavior problem.
"You Are a Strategist" cuts through the confusion of traditional goal-setting and gives you practical tools that actually work for change-making minds like yours.
No more complex frameworks that leave you with more questions than answers. No more spinning your wheels on plans nobody follows. Just simple questions and pragmatic frameworks you can use to create clear expectations and connect vision to changed behavior.
What's inside
The Connected Strategic Stack
Bridge high-level strategy and daily execution with a one-page framework. No more 182-page decks gathering dust.
No-BS OKRs
A practical approach to Objectives and Key Results that focuses on outcomes, not activities—and drives real behavior change.
Implementation That Sticks
Embed strategic thinking into your organization's operating rhythm, so alignment doesn't evaporate after the offsite.
These three frameworks are the foundation of everything I do. See the full methodology →
What you'll learn
This book is a practical playbook for people who think differently about work and want to make real change happen. You'll learn to:
- Transform your strategic insights into clear, compelling direction others can follow
- Create measurable goals that actually drive change (even if you don't have data today)
- Build alignment and support for your ideas—without getting lost in politics and power discrepancies
- Break free from endless planning and overworking, and start achieving real results
Written for leaders* who need to make strategy useful
This book is for you if you're:
Whether you're implementing OKRs for the first time or rescuing a failed implementation, this book gives you the practical methodology to make it work.
*You're a leader if you see ways things can be better, no matter what your title is.
What reviewers say
— BookLife Reviews (Editor's Pick) Read full review →"Anyone who has ever found themselves trying to guide a recalcitrant organization toward significant change will recognize that what Lobkovich's 'No BS OKR' system promises is seriously challenging. Fortunately, each of the major steps in her process is clear, actionable, and adaptable to a wide variety of organizations."
— Kirkus Reviews Read full review →"A helpful guide to pursuing business goals [...] genuinely practical counsel in step-by-step form."
— Reader Views Read full review →"An essential guide for leaders at all levels who want to drive meaningful change."
— Mooncamp, Best OKR Books 2026"Unlike traditional OKR books that focus heavily on theory or revolve around tech giant case studies, Lobkovich emphasizes practical implementation."
What readers say
— Jeremy B. Shapiro, Amazon Review"You Are a Strategist is one of those books that the moment you start reading you feel like was written just for you."
— Product Manager, Amazon Review"Experience and insight on creating strategic alignment... What's most valuable is the experience shared on how to assess progress and adjust the approach for the outcome you need."
— Kris Jennings, Author, Amazon Review"This is a must-read for any team leader, manager, or executive."
— S. Katherine Sanders AACG, ADHD Coach + Strategist"This will be a game-changing book for neurodivergent brains."
— K. Ehrman, Amazon Review"The way she cuts through the BS of strategy and gets straight to what will make a real impact is incredibly helpful, both for organizations and the people working in them."
Get your copy
Available in print and ebook. Audiobook coming 2026.
Already love the book?
Ready to implement?
The book gives you the methodology. But implementing OKRs across an organization—with real teams, competing priorities, and entrenched habits—is where most implementations stall. Let's talk about making it work for yours.
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More OKR Reading
Want to see what's on my own OKR bookshelf? Here are a few other great reads.
OKRs for All
An accessible, practical introduction to OKRs across the organization, not just for start-ups and engineering.
Objectives and Key Results
The definitive work on OKRs—thorough coverage including scale for large organizations.
About Sara
Sara Lobkovich is an OKR Master Coach and strategy execution consultant who has trained 2,000+ practitioners across 300+ organizations worldwide.
She works with mid-market companies ($50M–$200M revenue) to close the gap between strategic planning and actual behavior change—using the same No-BS OKRs methodology you'll learn in this book.
Sara is a National Board-Certified Health & Wellness Coach with 16+ years of executive leadership experience. She's based in Seattle and works with clients nationwide.
Learn more about working with SaraReady to unblock your inner strategist?
Get the frameworks and confidence you need to finally close the strategy execution gap—and get big things done.
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